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Zylotech Secures $5.5M to Accelerate AI-Marketing, Customer Data Platform
Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification
Zylotech Recognized in the Gartner Market Guide for Customer Data Platforms for Marketing
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Your Customers Demand Relevance: Are You Prepared To Give It To Them?

Latest Stories

Screen Shot 2019-05-09 at 12.16.33 PM MarTech Series
What to Expect When You're Launching a Customer Data Platform in 2019
Customer Data Platform or CDP as they are know in the Marketing Technology community. Anyone who is a part of the MarTech world in 2019 is surely familiar with these three little words........Read more
Martech advisor MarTech Advisor
Beginner's Guide: Making the most of a CDP
To make the most of that data and in order to create highly personalized experiences for their customers, business and marketing technologists are investing in CDPs (Customer Data Platforms).......Read more  
Screen Shot 2019-02-27 at 12.53.11 PM  CustomerThink
Self-Learning AI will Transform the Marketing Industry as we know it
Self-learning AI is becoming a crucial component of automated customer data platforms (Automated CDPs). Self-learning AI enables Automated CDPs to gather insights about customers at each point of their journey ........Read more  
Your Customers Demand Relevance: Are You Prepared To Give It To Them?
As the CEO of a customer analytics platform company, I believe it’s important to understand how many transactions are being processed, but knowing this information won’t help you improve the relationship you have with your customer.....Read more
 Screen Shot 2019-04-03 at 2.12.25 PM  AdExchanger
A Marketer's Guide To CDPs (Behind The Hype Edition)
Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is the solution marketers seek and, if so, whether every marketer actually needs one.......Read more 
Screen Shot 2019-03-27 at 4.06.03 PM ToolBox
Adobe's Partnerships Highlight Emphasis on Account-Based Marketing
It's hard for B2B marketers to ignore the emergence of account-based marketing (ABM) As data evolves into the key marketing currency, ABM helps marketers use the cast amounts of that freshly available currency to engage specific target account..Read more 
L360-3-27-600 Loyalty360
Loyalty360 2019 State of the Industry Executive Perspectives Report
Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy that brands can employ. As such, Loyalty360 believes that this strategy should be of utmost importance to marketers.......Read more
Screen Shot 2019-04-01 at 12.52.17 PM CabinetM
CabinetM Launcher the Interactive Customer Data Platform (CDP) Technology Stack
CabinetM has launched the CDP Technology Stack , the third in a series of interactive Marketing technology stacks. Designed as an easy-to-use category reference, this stack represents our current view of the CDP Technology Category ......Read more
 Screen Shot 2019-03-27 at 4.06.03 PM ToolBox Marketing
Adobe's Marketo Partners with Zylotech for Leverage in the Data Revolution
As relevant marketing technologies continue to develop, though, organizations have more access to consumer data than ever before. We really are in the midst of a data revolution ......Read more
Martech advisor MarTech Advisor
From Bad to Good: The Quality of Your Data Matters
Learn how poor data quality can hamper a company's reputation and how good quality data can play an advantageous role in its growth.......Read more 
Screen Shot 2019-02-27 at 12.53.11 PM

Meet your customers on their terms with AI
Effective targeted marketing is built on knowledge of the customer. Attaining deep knowledge of the customer depends on knowing more than just the interactions with your brand......Read more

Screen Shot 2019-02-25 at 1.18.36 PM

Machine learning gets a boost
New automation platforms like AutoML promise to make machine learning processes more scalable and cost-efficient......Read more

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Making Personalized Marketing at Scale a Reality
At a DMN roundtable, editor-in-chief Kim Davis led a discussion which focused primarily on the concerns of direct and indirect B2C retailers, and elicited some thoughtful responses from Zylotech's co-founder and CEO, Abhi Yadav......Read more

built-in-boston Built in Boston
Built in Boston's 50 Startups to Watch in 2019
Built In Boston has rounded up 50 of the freshest tech companies in town — all less than five years old — that are shaping the city as we know it. Get ready to say you knew them when......Read more
Using AI To Get Closer To Your Customer
Artificial intelligence (AI) is a game-changer for customer experience. It has the ability to bring unprecedented results in delivering relevancy and individualism while increasing marketing accuracy.....Read more
L360-3-27-600 Loyalty360
Zylotech Unifies Data Silos
In recent years, leading brands have focused on consumer data acquisition. Loyalty 360’s Mark Johnson recently spoke with Ed Wolf, Head of Sales for Zylotech, on ways to address these very real concerns......Read more
The Rise of Automated Machine Learning
No matter what industry you're in, autoML can help you use machine learning successfully and extract and leverage business insights hidden in places where only machine learning can reach.....Read more
Martech advisor MarTech Advisor
Key Customer Data Management Themes for 2019: 20 Expert Perspectives
We asked 20 experts about the key themes CMOs need to focus on when it comes to CDM in 2019. Here’s what we got.....Read more
Fintech_Vertical MassChallenge
MassChallenge FinTech Announces 2019 Inaugural Cohort of Top FinTech Startups
MassChallenge, a global network of zero-equity startup accelerators, today announced the 21 startups that will join the 2019 MassChallenge FinTech inaugural program.....Read more
PE Hublogo PE Hub
Glasswing leads $5.5 mln funding of AI marketing company Zylotech
Cambridge, Massachusetts-based Zylotech, a provider of AI-driven customer analytics for marketers, announced it has raised $5.5 million in funding....Read more

Zylotech Talks Big Data
Ed Wolf, Head of Sales, and Abhi Yadav, CEO of Zylotech, discussed big data and the digital landscape ahead....Read more

Martech Intelligence Report
Zylotech Highlighted As A Leading CDP
This report examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software.....Read more

Introducing Engagio’s All New ABM Market Map
A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM....Read more

Martech Intelligence Report
Enterprise Customer Data Platforms: A Marketer’s Guide
This report examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software....Read more
Interview with Abhi Yadav, Founder & CEO – Zylotech
Over the last decade, we’ve seen analytics successfully applied to many areas, but saw a massive gap in customer analytics, which have tremendous benefits for retaining....Read more
Frost and Sullivan
Customer Acquisition is only the beginning
The stratecast report analyses how new approaches leveraging Big Data and analytics are helping brands more effectively retain and monetize their customers...Read more
Inside BigData
Using AI to Analyze Fashion Data
The apparel market is one of the largest in existence. In an industry this large, it’s hard to keep customers engaged and active with your lines...Read more
Tech Emergence
Artificial Intelligence for Personalization in Marketing – Current and Future Possibilities
In this episode of AI in Industry we speak with Abhi Yadav, the CEO of ZyloTech, a Boston-based customer analytics platform for omni-channel marketing operations....Read more
AI Business
Is Personalization Actually Possible?
Consumers can often feel like faceless shoppers in a warehouse of goods. They ultimately want promotions and products that are tailored to their specific tastes....Read more
Inside BigData
How Data Scientists Are Wasting Their Time
Today’s definition of what most companies want in a data scientist seems to be something akin to a superhero. Companies are looking for a regular Mister Fantastic...Read more
David M Raab
An interview with Zylotech, CEO
A chat with Abhi Yadav, founder of Zylotech, a MIT-bred, artificial intelligence-driven Customer Data Platform and message selection engine...Read more