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Zylotech Names Ernie Cormier as Chief Executive Officer
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Zylotech Unveils Revenue Operations Framework to Optimize B2B Customer Life-cycle
Zylotech Appoints Chief Revenue Officer to Support New Phase of Growth
Zylotech Identified as One of the Most Significant Providers in B2B Customer Data Platforms (CDP) Report by Independent Research Firm
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Latest Stories

CustomerThink CustomerThink
Want to gain insights from your customer data faster?
Every business knows the value of customer data. However, customer data is not valuable until it is properly processed.


How the Paypal Honey Deal could reshape e-commerce
PayPal has struck gold. In a mostly cash move announced last week, the company will spend about $4 billion to buy Honey Science Corporation, the deal-finding browser extension and app, which currently has 17 million monthly users and more than 30,000 merchant websites.
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To predict customer buying behavior, stop, look, listen, analyze
With the help of AI, existing and emerging technologies for mining different views of collected customer information -- among them, customer data platforms -- automatically correlate these insights without interrupting the customer's journey...............Read more
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ZyloTech's Founder and CTO Explains the Growth of Automation and Machine Learning
On this episode of IT Visionaries, Abhi explains what all of that means, and he dives into how the field of machine learning will continue to grow..............Read more 
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CMOs top 8 martech stories for the week - 15 August 2019
Bombora's intent data feed will now be a feature of the Zylotech CDP, providing marketing and sales teams with a single solution for insights about a B2B customer's path to buying..............Read more
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MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech
Zylotech is the world’s first self-learning CDP, keeping customer data live and enriched for 1:1 Personalization, cross/up-selling, and Retention Marketing...............Read more
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SaleTech Star Interview With Patrick O'Brien, CRO at Zylotech
From a CDP trend perspective, these are the top three things that clients are looking to address: accuracy of the data, prioritization of who to reach and when, and finally getting the message right and making it actionable.............Read more 
Screen Shot 2019-07-24 at 2.06.43 PM Database Trends and Applications
Game-Changing Technologies for Today's Data Scene
While change has always been a part of the database credo, the growing emphasis on data-driven decision making in today’s economy has resulted in a dizzying plethora of technologies and methodologies entering the market.............Read more

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Evolution of CDPs: Where They Came From, What They Are and Where They Are Headed
Customer data platforms (CDPs) have been around for quite some time, but it is only in the past few years that they have garnered a lot of attention from marketing industry professionals. This article aims to eliminate the confusion around CDPs by explaining what they are, where they came from, and where they are headed............Read more
Martech advisor-1 Martech Advisor
Driving Forward with RevOps Framework
For many years, marketing, sales, and customer success departments have operated as disparate teams, each concerned only with the role each one plays in a particular stage of the customer journey. Enter RevOps, a gamechanger for B2B organizations............Read more
Forbes-logo (1) Forbes
How To Bridge The Gap Between Customer Data and Analytics
All businesses collect data, and many have more than they can manage. The problem they have is a lack of insight.............Read more
Screen Shot 2019-06-26 at 11.15.34 AM SalesTechStar
Zylotech Identified As One Of The Most Significant Providers in B2B Customer Data Platforms (CDP) Report By Independent Research Firm
Zylotech, the self-learning customer data (CDP) platform company, announced it has been identified as one of the most significant providers in “The Forrester New Wave: B2B Customer Data Platforms, Q2 2019” report............Read more
Martech advisor Martech Advisor
Prescriptive Analytics vs. Artificial Intelligence
To help marketers understand the roles of Prescriptive Analytics and Artificial Intelligence play and how the combination of these two capabilities work together to deliver specific and powerful insights............Read more
Screen Shot 2019-05-28 at 2.01.27 PM Business2community
6 Reasons for B2B Marketers to Get Savvy About CDPs
B2B marketers face complex challenges every day. They work with diverse teams that combine sales, operations, marketing ops, customer experience, and customer service. Across the revenue cycle, they struggle with not having enough flexibility in their data sharing to leverage insights in a seamless manner...........Read more
Martech advisor Martech Advisor
Salesforce to Acquire Tableau: Takeaways for Marketers
Salesforce has entered into an agreement to acquire Tableau for $15.7 billion. Salesforce will now play an even bigger role in driving digital transformation, helping companies make smarter decisions and driving intelligent, connected customer experiences and innovations..........Read more
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Game-Changing Technologies for Today's Data Scene
We have identified some of the most promising technology initiatives, based on discussions with and input from data experts from across the industry spectrum, gathering their views on the key technologies—well-known or under the radar—that are worth watching..........Read more
Screen Shot 2019-06-07 at 10.07.29 AM  EContent
Zylotech Unveils Revenue Operations Framework to Optimize B2B Customer-Life cycle
To help B2B companies better manage the evolving complexities of redefined relationships between businesses and customers, Zylotech, the self-learning customer intelligence (CDP) platform company today unveiled its Revenue Operations (RevOps) Framework........Read more
Martech advisor  MarTech Advisor
Zylotech Launches Revenue Operations Framework to Streamline Customer Engagement Practices
The Zylotech RevOps Framework was developed based on research and interviews Zylotech conducted the past 12 months with over a hundred B2B marketing, sales and customer success leaders........Read more
L360-3-27-600 Loyalty360
Zylotech Executive Discusses Confusion around CDPS
We also spoke with Abhi Yadav, CEO of Zylotech, to get his take on the CDP confusion. First, though, he wanted to set the record straight on what Zylotech actually does..........Read more
Screen Shot 2019-05-28 at 2.01.27 PM  Business2community
The High-Tech Industry Embraces CDPs: Here are Key Takeaways For Everyone in B2B Marketing
The uptick in the adoption of CDPs is being driven by early ABM users who are looking to improve their marketing programs and take advantage of the latest capabilities available that allow for more persona-based engagement.........Read more
Screen Shot 2019-05-09 at 12.16.33 PM MarTech Series
What to Expect When You're Launching a Customer Data Platform in 2019
Customer Data Platform or CDP as they are know in the Marketing Technology community. Anyone who is a part of the MarTech world in 2019 is surely familiar with these three little words........Read more
Martech advisor MarTech Advisor
Beginner's Guide: Making the most of a CDP
To make the most of that data and in order to create highly personalized experiences for their customers, business and marketing technologists are investing in CDPs (Customer Data Platforms).......Read more  
Screen Shot 2019-02-27 at 12.53.11 PM  CustomerThink
Self-Learning AI will Transform the Marketing Industry as we know it
Self-learning AI is becoming a crucial component of automated customer data platforms (Automated CDPs). Self-learning AI enables Automated CDPs to gather insights about customers at each point of their journey ........Read more  
Your Customers Demand Relevance: Are You Prepared To Give It To Them?
As the CEO of a customer analytics platform company, I believe it’s important to understand how many transactions are being processed, but knowing this information won’t help you improve the relationship you have with your customer.....Read more
 Screen Shot 2019-04-03 at 2.12.25 PM  AdExchanger
A Marketer's Guide To CDPs (Behind The Hype Edition)
Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is the solution marketers seek and, if so, whether every marketer actually needs one.......Read more 
Screen Shot 2019-03-27 at 4.06.03 PM ToolBox
Adobe's Partnerships Highlight Emphasis on Account-Based Marketing
It's hard for B2B marketers to ignore the emergence of account-based marketing (ABM) As data evolves into the key marketing currency, ABM helps marketers use the cast amounts of that freshly available currency to engage specific target account..Read more 
L360-3-27-600 Loyalty360
Loyalty360 2019 State of the Industry Executive Perspectives Report
Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy that brands can employ. As such, Loyalty360 believes that this strategy should be of utmost importance to marketers.......Read more
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CabinetM Launcher the Interactive Customer Data Platform (CDP) Technology Stack
CabinetM has launched the CDP Technology Stack , the third in a series of interactive Marketing technology stacks. Designed as an easy-to-use category reference, this stack represents our current view of the CDP Technology Category ......Read more
 Screen Shot 2019-03-27 at 4.06.03 PM ToolBox Marketing
Adobe's Marketo Partners with Zylotech for Leverage in the Data Revolution
As relevant marketing technologies continue to develop, though, organizations have more access to consumer data than ever before. We really are in the midst of a data revolution ......Read more
Martech advisor MarTech Advisor
From Bad to Good: The Quality of Your Data Matters
Learn how poor data quality can hamper a company's reputation and how good quality data can play an advantageous role in its growth.......Read more 
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Meet your customers on their terms with AI
Effective targeted marketing is built on knowledge of the customer. Attaining deep knowledge of the customer depends on knowing more than just the interactions with your brand......Read more

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Machine learning gets a boost
New automation platforms like AutoML promise to make machine learning processes more scalable and cost-efficient......Read more

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Making Personalized Marketing at Scale a Reality
At a DMN roundtable, editor-in-chief Kim Davis led a discussion which focused primarily on the concerns of direct and indirect B2C retailers, and elicited some thoughtful responses from Zylotech's co-founder and CEO, Abhi Yadav......Read more

built-in-boston Built in Boston
Built in Boston's 50 Startups to Watch in 2019
Built In Boston has rounded up 50 of the freshest tech companies in town — all less than five years old — that are shaping the city as we know it. Get ready to say you knew them when......Read more
Using AI To Get Closer To Your Customer
Artificial intelligence (AI) is a game-changer for customer experience. It has the ability to bring unprecedented results in delivering relevancy and individualism while increasing marketing accuracy.....Read more
L360-3-27-600 Loyalty360
Zylotech Unifies Data Silos
In recent years, leading brands have focused on consumer data acquisition. Loyalty 360’s Mark Johnson recently spoke with Ed Wolf, Head of Sales for Zylotech, on ways to address these very real concerns......Read more
The Rise of Automated Machine Learning
No matter what industry you're in, autoML can help you use machine learning successfully and extract and leverage business insights hidden in places where only machine learning can reach.....Read more
Martech advisor MarTech Advisor
Key Customer Data Management Themes for 2019: 20 Expert Perspectives
We asked 20 experts about the key themes CMOs need to focus on when it comes to CDM in 2019. Here’s what we got.....Read more
Fintech_Vertical MassChallenge
MassChallenge FinTech Announces 2019 Inaugural Cohort of Top FinTech Startups
MassChallenge, a global network of zero-equity startup accelerators, today announced the 21 startups that will join the 2019 MassChallenge FinTech inaugural program.....Read more
PE Hublogo PE Hub
Glasswing leads $5.5 mln funding of AI marketing company Zylotech
Cambridge, Massachusetts-based Zylotech, a provider of AI-driven customer analytics for marketers, announced it has raised $5.5 million in funding....Read more

Zylotech Talks Big Data
Ed Wolf, Head of Sales, and Abhi Yadav, CEO of Zylotech, discussed big data and the digital landscape ahead....Read more

Martech Intelligence Report
Zylotech Highlighted As A Leading CDP
This report examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software.....Read more

Introducing Engagio’s All New ABM Market Map
A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM....Read more

Martech Intelligence Report
Enterprise Customer Data Platforms: A Marketer’s Guide
This report examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software....Read more
Interview with Abhi Yadav, Founder & CEO – Zylotech
Over the last decade, we’ve seen analytics successfully applied to many areas, but saw a massive gap in customer analytics, which have tremendous benefits for retaining....Read more
Frost and Sullivan
Customer Acquisition is only the beginning
The stratecast report analyses how new approaches leveraging Big Data and analytics are helping brands more effectively retain and monetize their customers...Read more
Inside BigData
Using AI to Analyze Fashion Data
The apparel market is one of the largest in existence. In an industry this large, it’s hard to keep customers engaged and active with your lines...Read more
Tech Emergence
Artificial Intelligence for Personalization in Marketing – Current and Future Possibilities
In this episode of AI in Industry we speak with Abhi Yadav, the CEO of ZyloTech, a Boston-based customer analytics platform for omni-channel marketing operations....Read more
AI Business
Is Personalization Actually Possible?
Consumers can often feel like faceless shoppers in a warehouse of goods. They ultimately want promotions and products that are tailored to their specific tastes....Read more
Inside BigData
How Data Scientists Are Wasting Their Time
Today’s definition of what most companies want in a data scientist seems to be something akin to a superhero. Companies are looking for a regular Mister Fantastic...Read more
David M Raab
An interview with Zylotech, CEO
A chat with Abhi Yadav, founder of Zylotech, a MIT-bred, artificial intelligence-driven Customer Data Platform and message selection engine...Read more