Data Layer Features
Our data layer starts by identifying all the relevant data in your ecosystem, across all of your data sources and teams. Your data is automatically and continuously kept up-to-date, and in near real-time. Machine learning powers the data layer to grow and become more intelligent the more you use it. 
Once all relevant customer data has been identified and pulled the real work starts. Standardizing and transforming all customer data into one universal format is achieved via an expert assisted AI to ensure nothing but the cleanest and most accurate customer data is presented.
Deep insights may require going beyond the customer data you have in your systems. The data layer integrates with a large set of APIs from external data vendors and data quality services. The more relevant and timely your customer intelligence, the more likely your campaigns are to succeed. 


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