Solutions For Every Revenue Driver 

 
Data management


Data Management

  • Data governance, data lineage - inbound and outbound, pseudonymisation
  • Data Management Cloud, storage
  • Security & compliance, GDPR
 

 

Data Catalog

  • Master record management
  • Business friendly raw data visualization
  • Universal data schema
 data catalog
Data Prep  

Data Prep

  • Business friendly data preparation
  • Download and upload of data files
  • Upload multiple local CSV files and unify/merge/store them

 Data Quality Tracking

  • Data health summary
  • Business friendly record quality reports
  • Ongoing quality monitoring
 Data Quality Tracking
 Workflows  

 Workflows

  • Business user data integrations workflow
  • Inbound or outbound SaaS/Martech workflow settings
  • User management & settings
 Next Best Action

 

Next Best Action

Determine the next best action for each of your customers at any point in time. Driven by AutoML models capturing life cycle event patterns, buying behavior, social media interactions, and other aspects, you learn which customers need to be approached and when and how. This allows you to create the right experiences at the right time through the right channel.

 Advanced Lead Scoring

Our Advanced Lead Scoring analyzes thousands of buying signals to identify the leads that are most likely to purchase at all points in the sales funnel.

 Advanced Lead Scoring
 Propensity Prediction

Propensity Prediction

Use a customer's historical and transactional data to identify common behavioral patterns before a certain event, like making a purchase, upgrading a service or leaving for a competitor. These propensity scores help predict customer value, risk or profitability allowing marketers to take timely actions.

Prescriptive Micro-Segments

Our embedded deep learning models assess customer behavior/intent and unearth non-obvious trends and patterns that predict future behavior with unprecedented accuracy. 

 Prescriptive Micro-Segments
 Dynamic Segmentation

Dynamic Segmentation

Zylotech’s dynamic segmentation uses AutoML to continuously update marketing segments with new information as it comes in. Dynamic segmentation updates automatically as customers fall in or out of a segment based on their actions. 

 ID Resolution

 
ID Resolution

The first step in marketing to your customers is being able to identify them. Fill in essential missing fields like names, addresses, phones, email, and more to know who they are through their unique identifiers.

 

Anonymous Visitor 

Turn your anonymous data into an asset by resolving identities and enriching relevant information using cookies, device IDs, or IP addresses. By sifting through your web traffic, you can market to or engage with potential and existing customers more effectively.

 Anonymous Visitor
 Data Partnerships

Data Partnerships

One stop shop for 1000s of third party data exchanges and publishers. Update old customer records on the fly, append additional information about customers and prospects, and actively safeguard against data decay, without having to manage and reconcile multiple datasets from different 3rd party data providers.

Identify New Prospects

Use our insights engine to identify key customer attributes that drive sales and conversion. Seamlessly leverage Zylotech to build look-a-like prospect/audience lists with these essential data from various 3rd party data, social and advertising sources.

Identify New Prospects 
Dynamic Account 360 View 


Dynamic Account 360 View

Leverage a comprehensive view of each account across hierarchy, parent-child linkages. Grow your database with net-new, relevant accounts and contacts. Consistently keep your data updated across contacts changes, title changes, firmographics, intent, scores, etc.

Customer 360

Zylotech’s complete view of each customer profile, as per our DRIVE-RTM framework, goes beyond customer scores, behavioral characteristics and segmentation. It also factors in external data for the most up-to-date and agile customer view.

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 Customer-Journey--@Zylotech-

Customer Journey

Actively monitor and learn where each customer is in their journey across each touch point in real time. Identify which customer will belong to which segments ahead of time, and learn how to drive their business and interests.

 Achieve Customer Consent

 

Achieve Customer Consent

  • Keep track of customer consent across your entire consumer base
  • Continually monitor changes in consent

Manage Opt In/Opt Out

  • Manage opt in or out out statuses for all marketing activities in a single location
  • Understand which audiences you can target while building a campaign
 Manage Opt In/Opt Out
 Respect The Right To Be Forgotten

Respect the Right to be Forgotten

  • Remove all traces of the customer data quickly and easily to allow customers the right to be forgotten

Store PII in a Safe Environment

  • Protect against data breaches and hacks by leveraging Zylotech’s secure cloud environment
  • Pseudonymisation of PII information 
 Store PII in a Safe Environment
Enrich 

 

Enrich

Enrich API lets you look up person and company data based on some basic minimum information. For example, you could retrieve a person’s name, title and social from an email or vice-versa. Or you could enrich a company’s firmographics and hierarchy on their email domain/URL name.

Predict

Predict API provides pattern-matching and machine learning capabilities to predict future purchases, subscription renewals, potential attrition, or possible reactivation for each customer. 

 Predic
 Rank

 Rank

Ranking API ranks your most updated contacts in SFDC/CRM/MA using contact’s proximity, intent, relevancy, and fitment. Sales/ABM teams can use these rankings to prioritize the sales efforts.

Recommend

Recommend API is powered by AutoML and provides product recommendations at customer level. The models are fully automated and real-time, the recommendations immediately react to user's actions (views, purchases etc.). It always adapts to the available data.

 Recommend

Lead Score

Lead Score

Lead Score API determines which incoming leads are the most likely to convert. This API is beyond the traditional lead scoring approach as it covers relevance, product fitment and intent while blending both internal and external data.