The place for stories and information about customer data and analytics, AI and marketing from around Martech.
How Your Marketing Stack Affects Customer Experience
What is Churn Rate? How to Calculate Customer Churn (Definition + Meaning)
Dare to Disrupt Yourself: The Revenue Operations Function Takes Off at Summit 2019!
What to Expect When You're Launching a Customer Data Platform in 2019
A Marketer's Guide To CDPs (Behind The Hype Edition)
The Rise of Automated Machine Learning
Predictive modeling techniques used in marketing
How AI and machine learning are impacting B2B: 3 great use cases for CDPs
3 Tips for achieving customer data quality